martina muzzetto – m2art

Faïen

Branding Project / Contemporary Porcelain Brand
by Martina Muzzetto

Faïen is a contemporary porcelain brand, rooted in the traditional craftsmanship of Faenza while embracing modern artistic concepts. The brand emphasizes unique and innovative porcelain pieces designed to transform living spaces into works of art.

The brand collaborates with prominent and emerging designers, giving them creative freedom to shape the collections. This approach highlights the artists as the true protagonists, ensuring each product combines high-quality manufacturing with fresh, unprecedented designs.

MISSION

“Dall’unione della
tradizionale manifattura italiana e di innovativi artisti contemporanei, puntiamo a plasmare ogni tuo ambiente in un’opera d’arte.”

“From the union of traditional Italian craftsmanship and innovative contemporary artists,
we aim to transform every environment into a work of art.”

Faïen was strategically developed to integrate market strategy, marketing, and creative execution, detailed in a comprehensive brand book. This includes logo design, communication, apparel, and concept store layouts. The logo, featuring the founder’s signature, symbolizes unmatched quality and authenticity. Each collection is limited to four months, ensuring exclusivity.

The brand emphasizes artistic empowerment, showcasing artists’ work in the gallery in Faenza and through innovative events and pop-up stores across Europe and beyond. This strategy targets sophisticated customers seeking unique, avant-garde design pieces that transform their spaces into art environments.