martina muzzetto – m2art

I began my creative journey at an arts high school with a focus on figurative arts, giving me a strong foundation in art history and the ability to manage my work in traditional mediums as well as digital ones.
Now, as I approach the final year of my Communication Design degree at IAAD, I’ve gained in-depth knowledge in marketing and strategy, social media, event design, graphic design, integrated advertising across various media, and illustration. I’ve also deepened my experience in team collaboration.

I recently completed a curricular internship at a communication agency in Turin, where I had the opportunity to experience agency life and teamwork. I worked under both the strategy team and the creative director, gaining valuable insights into the professional world.

I find the process—the way a project is born, evolves, and ultimately concludes—far more thrilling and engaging than just the final outcome. This holds true for both design and illustration projects. The various decisions made, from strategic to creative, are the soul of a project. Without these, without the mistakes or changes in direction, the final work would lack depth.

Collaboration is key, with every team member’s input being valuable and essential for collective learning. I bring organization, both strategically and in workflow management, to ensure optimal efficiency. My approach combines creativity and strategy, balancing practical ideas with lateral thinking, all while maintaining a strong focus on detail and purpose. Additionally, I’m proficient in Photoshop, Illustrator, Figma, and InDesign, with skills in both traditional and digital drawing.